Now more than ever, connecting with audiences is a key priority for arts organisations, but staying on top of customer communications can sometimes feel like a juggling act. That’s where one of our newest feature releases - email automations - come in! Designed to save time and reduce the stress of manual tasks, our automations help venues focus on what really matters—connecting with your audience in meaningful ways.
Whether it’s sending a friendly welcome to first-time customers, reminding people about upcoming events, or reaching out to lapsed bookers, automation does the hard work for you, driving engagement and revenue while freeing up your team to focus on delivering unforgettable experiences.
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Streamline and Strengthen Customer Relationships
Nick’s session at RECHARGE 2024 highlighted how Regent Theatre Ipswich used automation to transform their customer engagement. By identifying and targeting over 29,000 first-time customers, they personalised their outreach, enhancing relationships and improving customer retention. This is just one example of how automation can empower your team to take action based on data, all without the need for manual tracking.
How Automations Work
At Ticketsolve, we’ve made it easier than ever to automate communications, with a selection of automations' that are ready to go “right out of the box”:
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First-Time Customer Welcome: Automatically tag and welcome new customers with tailored messages that enhance their first experience with your venue. This ensures you make a lasting impression without any extra effort.
Pre-Event and Post-Event Alerts: Keep your audience informed and engaged by sending reminders before an event and follow-up emails after, encouraging feedback and repeat bookings.
Coming soon: Lapsed Customer Automation: If a customer has not booked within a defined period of time, send them an email letting you know you miss them, including a discount or incentive to book again.
With pre-built workflows and customisable templates, automations can easily fit into your organisation’s brand and operations. Whether it’s for a one-off event or across your entire program, these features are flexible enough to grow with you.
Proven Success and Future Growth
Automation is a proven strategy for boosting revenue and audience loyalty. According to research, automated campaigns can generate up to 30 times more revenue per recipient compared to standard email marketing efforts.
In our most recent resource, we share more about how email automation works and how it can benefit your organisation.
Our automations are already helping venues like yours connect more effectively with audiences, and we’re continuously rolling out more features to make this process even smoother.
