Archive 06 - 2023

A recent McKinsey study found that 71% of consumers expect companies to deliver personalised experiences , and 76% feel frustrated when they don’t.

Earlier this year, we explored how personalised...

This month, Paulie and Kanyinsola headed to London for this year’s TPC ½ conference. Joined by Farnham Maltings’ Jodi Bailey, Kanyinsola also took to the stage to discuss “The Encore Sale: Driving...