The Book of Kells, located at Trinity College Dublin, is one of the world’s cultural treasures, drawing thousands of visitors each year. But with its increasing popularity comes the challenge of managing visitor numbers while preserving the quality of each experience. During RECHARGE Dublin, Drew Duggan, Head of Tourism here at Trinity College Dublin, shared an insightful talk about how the team has tackled these challenges head-on and enhanced their customer journey with help from Ticketsolve’s solutions and features. The talk resonated with many of our delegates, so we've adapted it into a resource for you to explore.
Challenges of a Growing Attraction
In recent years, the Book of Kells has faced unique hurdles, from record visitor numbers in to new operational demands during the pandemic. Drew outlined how these circumstances led the team to rethink their approach to ticketing and visitor flow, putting the focus on flexibility, safety, and customer experience.
How Ticketsolve Made a Difference
Key to this transformation has been Ticketsolve’s range of tools, designed to streamline the visitor experience and make it more enjoyable. Some of the tools they’ve leveraged include:
- Timed Ticketing
- Seamless Scanning
- Online Bookings
These innovations have empowered the Book of Kells to optimise operations and focus on what truly matters: delivering a memorable cultural experience.
Enhanced Visitor Experience Through Trinity Trails and the Book of Kells Experience
In addition to these operational improvements, the Book of Kells has introduced new offerings to enrich the visitor journey:
- Trinity Trails Tour: This guided campus tour has been a hit with visitors, bundled seamlessly with Book of Kells tickets through Ticketsolve.
- New Book of Kells Exhibit: The recently launched 90-minute, multi-sensory Book of Kells Experience invites visitors on a captivating journey through the manuscript’s origins and artistic details.
These add-ons, seamlessly upsold through Ticketsolve’s bundling options, have transformed the visitor experience, enabling guests to connect more deeply with the heritage and history of Trinity College.
A Data-Driven Approach to Continual Improvement
Ticketsolve’s analytics and automation tools provide the Book of Kells team with invaluable insights into visitor behaviours, preferences, and satisfaction. Through tracking metrics like Customer Satisfaction (CSAT), they can make data-informed adjustments that keep the visitor experience fresh and engaging. The full resource delves into the specific metrics used and the targeted improvements they’ve inspired.
Explore the Full Resource
Curious to learn more about how the Book of Kells continues to balance its iconic status with operational excellence? Access the full version of this resource, where we dive into Drew’s takeaways, the challenges faced, and the main conclusions that keep this cultural gem thriving amidst change. Discover how digital solutions can create a sustainable, visitor-friendly approach that stands the test of time.
