---
title: "The Sound of Success: How to Elevate Your Organisation with a Podcast"
description: Discover the benefits of starting a podcast for your business. Reach a wider audience, build deeper connections and establish yourself as a thought leader
image: https://blog.ticketsolve.com/hubfs/The%20Sound%20of%20Success%20How%20to%20Elevate%20Your%20Business%20with%20the%20a%20Podcast%20(2).png
---

[![Ticketsolve](https://blog.ticketsolve.com/hubfs/Ticketsolve_February2026/images/68f736000138811d1177551d_888d610311d422711949baed029e6386_Frame%202147236644.svg "Ticketsolve")](https://ticketsolve.com/)

- The Platform

    - Features

          - [Ticketing](https://ticketsolve.com/features/ticketing)
          - [Box Office](https://ticketsolve.com/features/box-office)
          - [Marketing](https://ticketsolve.com/features/marketing)
          - [Fundraising](https://ticketsolve.com/features/fundraising)
          - [CRM](https://ticketsolve.com/features/crm)
          - [Integrations](https://ticketsolve.com/features/integrations)
    - - [Data & Insights](https://ticketsolve.com/features/data-and-insights)
          - [TS Pay](https://ticketsolve.com/features/ticketsolve-pay)
          - [TS Protect](https://ticketsolve.com/features/ticketsolve-protect)
          - [Event Hub](https://ticketsolve.com/features/event-hub)
          - [Projects](https://ticketsolve.com/features/projects)
          - [Learn more](https://ticketsolve.com/features/built-differently)
- How we Help

    - A partner, not just a platform

          - Our Partnership
          - [Onboarding](https://ticketsolve.com/a-partner-not-just-a-platform#onboarding)
          - [Customer Success](https://ticketsolve.com/a-partner-not-just-a-platform#customer-success)
          - [Support](https://ticketsolve.com/a-partner-not-just-a-platform#support)
          - [Development](https://ticketsolve.com/a-partner-not-just-a-platform#development)
    - Resources

          - [Our Resources](https://ticketsolve.com/resources)
          - [Whitepapers](https://ticketsolve.com/resources)
          - [Case Studies](https://ticketsolve.com/case-studies)
          - [Podcasts](https://ticketsolve.com/episodes)
          - [Blog](https://blog.ticketsolve.com/)
    - Support Resources

          - [Workshops & Events](https://ticketsolve.com/workshops-and-events)
          - [Webinars](https://ticketsolve.com/webinars)
    - - [Help Centre](https://ticketsolve.zendesk.com/hc/en-us)
          - [Training](https://ticketsolve.zendesk.com/hc/en-us/sections/360010115051-The-Basics)
          - [Video Tutorials](https://ticketsolve.zendesk.com/hc/en-us/sections/12909527372180-Resources)
- Customer Success

    - Success Stories

          - [London Museum](https://ticketsolve.com/success-stories/london-museum)
          - [Liverpool Royal Court](https://ticketsolve.com/success-stories/liverpool-royal-court)
          - [Ipswich Theaters](https://ticketsolve.com/success-stories/ipswich-theaters)
          - [Venue Cymru](https://ticketsolve.com/success-stories/venue-cymru)
          - [The Book of Kells Experience](https://ticketsolve.com/success-stories/the-book-of-kells-experience)
    - Don't take it from us

          - [Our Community](https://ticketsolve.com/dont-just-take-it-from-us)
          - [NPS & Customer Satisfaction](https://ticketsolve.com/dont-just-take-it-from-us#nps)
          - [Testimonials](https://ticketsolve.com/dont-just-take-it-from-us#testimonials)
- About Us

    - Company

          - [About Us](https://ticketsolve.com/about)
          - [Our Story](https://ticketsolve.com/our-story)
          - [Careers](https://ticketsolve.com/careers)
          - [Contact](https://ticketsolve.com/contact)
- [Pricing](https://ticketsolve.com/pricing)

- Features

    - [Ticketing](https://ticketsolve.com/features/ticketing)
    - [Box Office](https://ticketsolve.com/features/box-office)
    - [Marketing](https://ticketsolve.com/features/marketing)
    - [Fundraising](https://ticketsolve.com/features/fundraising)
    - [CRM](https://ticketsolve.com/features/crm)
    - [Integrations](https://ticketsolve.com/features/integrations)
    - [Data & Insights](https://ticketsolve.com/features/data-and-insights)
    - [TS Pay](https://ticketsolve.com/features/ticketsolve-pay)
    - [TS Protect](https://ticketsolve.com/features/ticketsolve-protect)
    - [Event Hub](https://ticketsolve.com/features/event-hub)
    - [Projects](https://ticketsolve.com/features/projects)
- [Built Differently](https://ticketsolve.com/features/built-differently)
- [A Partner, not just a Platform](https://ticketsolve.com/a-partner-not-just-a-platform)
- [Resources](https://ticketsolve.com/resources)
- [Blog](https://blog.ticketsolve.com/)
- Success Stories

    - [London Museum](https://ticketsolve.com/success-stories/london-museum)
    - [Liverpool Royal Court](https://ticketsolve.com/success-stories/liverpool-royal-court)
    - [Ipswich Theaters](https://ticketsolve.com/success-stories/ipswich-theaters)
    - [Venue Cymru](https://ticketsolve.com/success-stories/venue-cymru)
    - [The Book of Kells Experience](https://ticketsolve.com/success-stories/the-book-of-kells-experience)
    - [Farnham Maltings](https://ticketsolve.com/success-stories/farnham-maltings)
- [Don't just take it from us](https://ticketsolve.com/dont-just-take-it-from-us)
- [Request a Demo](https://ticketsolve.com/request-a-demo)

[Request a Demo](https://ticketsolve.com/request-a-demo)

[Request a Demo](https://ticketsolve.com/request-a-demo)

- [Home](https://blog.ticketsolve.com/)
- [Ticketsolve](https://blog.ticketsolve.com)
- The Sound of Success: How to Elevate Your Organisation with a Podcast

[Marketing](https://blog.ticketsolve.com/tag/marketing)  Published January 20, 2023

# The Sound of Success: How to Elevate Your Organisation with a Podcast

Discover the benefits of starting a podcast for your business. Reach a wider audience, build deeper connections and establish yourself as a thought leader

![Graeme Brown](https://app.hubspot.com/settings/avatar/169bcc1e2fc65d73daf101c2950b17ed) [Graeme Brown](https://blog.ticketsolve.com/author/graeme-brown) 

3 Minutes

![The Sound of Success: How to Elevate Your Organisation with a Podcast](https://blog.ticketsolve.com/hubfs/The%20Sound%20of%20Success%20How%20to%20Elevate%20Your%20Business%20with%20the%20a%20Podcast%20(2).png)

Contents

Welcome to the world of podcasting, where the microphone is your wand and your words are the spell that enchants listeners. If you work in the arts and entertainment industry and haven't yet dabbled in podcasting, let me tell you that you're missing out on a whole world of opportunities. Podcasting can do wonders for your business, from reaching new audiences to building deeper connections with your existing ones. So, grab a cup of coffee (or tea) and let's explore the many benefits of starting a podcast for your business.

Starting a podcast for your business can be a great way to connect with your audience and build your brand in the arts and culture sector. Here are a few benefits of starting a podcast for your company:

Our team love podcasts! [The Arts & Everything in Between Podcast](https://podcast.ticketsolve.com/) is hosted by various members of Team Ticketsolve and features interviews with experts in the field of arts and culture, who share their thoughts and insights on the most significant issues facing the arts industry today. The podcast aims to provide listeners with practical tips, new ideas, and opportunities for learning, as well as a bit of humour. The podcast offers a platform for peers to share ideas and investigate new ideas and we love working on it. Our top Ticketsolve podcasting tips below share some of the passion we have towards podcasting and how it can elevate your organisation throughout 2023! 

1. Reach a wider audience: Podcasts are a great way to reach a wider audience, as they can be listened to on-demand, at any time and from anywhere. This means that your audience can tune in to your podcast while they're on the go, at home, or at work. By making your podcast available on popular platforms like [Apple Podcasts](https://podcasts.apple.com/gb/podcast/the-arts-and-everything-in-between/id1494678504), [Spotify](https://open.spotify.com/show/2MNJABpTu2VPctn6gDxtsd?si=cjCLqRAGT3OcTcfzfYLLZQ&nd=1), and [Soundcloud](https://soundcloud.com/user-670292699), you can expand your reach beyond your current audience and attract new listeners. Additionally, by creating an RSS feed, you can make it easy for listeners to subscribe to your podcast and receive new episodes.
2. Build deeper connections with your audience: Podcasts are a great way to build deeper connections with your audience. You can use your podcast to share your story, your values, and your mission, which can help to build trust and loyalty among your listeners. By sharing behind-the-scenes information, offering exclusive content, and interacting with your listeners through social media, you can create a strong sense of community around your brand. Additionally, by hosting interviews or featuring guest experts in your field, you can provide valuable insights and perspectives for your audience. On an episode we hosted with Daniel Cartlidge of Creative Youth, we were able to explore a topic we were passionate in learning more about; the fears of young artists in the UK and how this is impacting their future careers in the sector (Feel free to [take a listen here](https://podcast.ticketsolve.com/episodes/episode-9-hidden-talent-conversation-creative-youth/)).
3. Establish yourself as a thought leader: Podcasts are a great way to establish yourself as a thought leader in your industry. By sharing your insights and expertise, you can position yourself as an authority in your field, which can help to attract new customers and partners. By providing valuable information, answering questions, and addressing common challenges and concerns in your field, you can prove your knowledge and expertise. Furthermore, by sharing your unique perspective and approach, you can differentiate yourself from competitors and stand out in your industry.
4. Cost-effective & Resource Light: Podcasting can be a very cost-effective way to reach your audience, as the cost of producing a podcast is low. You only need a computer, microphone, and audio editing software. This means that you can create a professional-sounding podcast without a large budget. Additionally, by using cloud-based hosting services, you can distribute and promote your podcast without incurring extra costs.

Launching a podcast for your business can be a terrific way to reach a larger audience, form deeper relationships with your audience, promote yourself as a thought leader, and offer more revenue prospects. So, if you're ready to take your business to the next level, consider starting a podcast today.

If you want to create your own podcast, be sure to check out [our own podcast](https://podcast.ticketsolve.com/episodes/) for some inspiration. So, don't put off starting your podcast adventure any longer and join the ranks of successful podcasters in the arts and culture industry. You can also [subscribe](https://share.hsforms.com/134vXdvTfTNy9o88eCmiNMw1njob) to make sure you're also in the know (or in the listening 😉) for our upcoming episodes on The Arts & Everything in Between. 

Check out our latest episode with Catherine Turner now:

[![Ticketsolve-Podcast-Landscape-Episode-10](https://blog.ticketsolve.com/hs-fs/hubfs/Ticketsolve-Podcast-Landscape-Episode-10.png?width=1920&height=1080&name=Ticketsolve-Podcast-Landscape-Episode-10.png)](https://podcast.ticketsolve.com/episodes/untangling-knots-around-accessibility-catherine-turner/)

Share

<http://www.linkedin.com/shareArticle?mini=true&url=https://blog.ticketsolve.com/the-sound-of-success-how-to-elevate-your-business-with-the-a-podcast> <https://twitter.com/intent/tweet?url=https://blog.ticketsolve.com/the-sound-of-success-how-to-elevate-your-business-with-the-a-podcast&text=The%20Sound%20of%20Success:%20How%20to%20Elevate%20Your%20Organisation%20with%20a%20Podcast> <http://www.facebook.com/share.php?u=https://blog.ticketsolve.com/the-sound-of-success-how-to-elevate-your-business-with-the-a-podcast>

## Let's start something brilliant together

We’d love to show you how we can help you thrive.

[Request a Demo](https://ticketsolve.com/request-a-demo)

[![Negative-Imagotype@3x](https://blog.ticketsolve.com/hs-fs/hubfs/Negative-Imagotype@3x.png?width=150&height=28&name=Negative-Imagotype@3x.png "Negative-Imagotype@3x")](https://ticketsolve.com/)

 Creating success together

![Creating success together](https://blog.ticketsolve.com/hs-fs/hubfs/Ticketsolve_February2026/images/68f8bb0f07e77f6ca705bd58_vdfvdf.png?width=119&name=68f8bb0f07e77f6ca705bd58_vdfvdf.png "Creating success together")

![Creating success together](https://blog.ticketsolve.com/hs-fs/hubfs/Ticketsolve_February2026/images/68f8bb0fd96ff3fb488a3f36_dfgfbdgf.png?width=119&name=68f8bb0fd96ff3fb488a3f36_dfgfbdgf.png "Creating success together")

![Creating success together](https://blog.ticketsolve.com/hs-fs/hubfs/Ticketsolve_February2026/images/68f8bb0f2ffd8bcfeb561595_fv%20dfvd.png?width=119&name=68f8bb0f2ffd8bcfeb561595_fv%20dfvd.png "Creating success together")

![Creating success together](https://blog.ticketsolve.com/hs-fs/hubfs/Ticketsolve_February2026/images/68f8bb0f30c60cad29156220_fbfgbg.png?width=119&name=68f8bb0f30c60cad29156220_fbfgbg.png "Creating success together")

![Creating success together](https://blog.ticketsolve.com/hs-fs/hubfs/Ticketsolve_February2026/images/68f8bb10990703646d4460ce_fdvdf.png?width=119&name=68f8bb10990703646d4460ce_fdvdf.png "Creating success together")

 Join our newsletter to stay up to date on features and releases.

 By subscribing you agree to Ticketsolve’s Privacy Policy and provide consent to receive updates from our company.

- Features 
    - [Ticketing](https://ticketsolve.com/features/ticketing)
    - [Marketing](https://ticketsolve.com/features/marketing)
    - [Fundraising](https://ticketsolve.com/features/fundraising)
    - [CRM](https://ticketsolve.com/features/crm)
    - [Integrations](https://ticketsolve.com/features/integrations)
    - [Data & Insights](https://ticketsolve.com/features/data-and-insights)
- - [TS Pay](https://ticketsolve.com/features/ticketsolve-pay)
    - [TS Protect](https://ticketsolve.com/features/ticketsolve-protect)
    - [Event Hub](https://ticketsolve.com/features/event-hub)
    - [Projects](https://ticketsolve.com/features/projects)
    - [Built Differently](https://ticketsolve.com/features/built-differently)
- Success Stories 
    - [London Museum](https://tticketsolve.com/success-stories/london-museum)
    - [Liverpool's Royal Court](https://ticketsolve.com/success-stories/liverpool-royal-court)
    - [Ipswich Theaters](https://ticketsolve.com/success-stories/ipswich-theaters)
    - [Venue Cymru](https://ticketsolve.com/success-stories/venue-cymru)
    - [The Book of Kells Experience](https://ticketsolve.com/success-stories/the-book-of-kells-experience)
    - [Komedia Bath](https://ticketsolve.com/success-stories/komedia-bath)
    - [Farnham Maltings](https://ticketsolve.com/success-stories/farnham-maltings)
    - [Lime Tree Theatre & Belltable](https://ticketsolve.com/success-stories/lime-tree-theatre-belltable)
    - [Wild Arts](https://ticketsolve.com/success-stories/wild-arts)
- How we Help 
    - [A Partner, Not Just a Platform](https://ticketsolve.com/a-partner-not-just-a-platform)
    - [Resources](https://ticketsolve.com/resources)
    - [Partnerships](https://ticketsolve.com/industry-partnerships)
    - [Webinars](https://ticketsolve.com/webinars)
    - [Workshops & Events](https://ticketsolve.com/workshops-and-events)
- Resources 
    - [Blog](https://blog.ticketsolve.com/)
    - [Help Center](https://ticketsolve.zendesk.com/hc/en-us)
    - [Training](https://ticketsolve.zendesk.com/hc/en-us/sections/360010115051-The-Basics)
    - [Video Tutorials](https://ticketsolve.zendesk.com/hc/en-us/sections/12909527372180-Resources)
    - [Request a Demo](https://ticketsolve.com/request-a-demo)
    - [Contact](https://ticketsolve.com/contact)
- Company 
    - [About us](https://ticketsolve.com/about)
    - [Our Story](https://ticketsolve.com/our-story)
    - [Careers](https://ticketsolve.com/careers)
    - [Contact](https://ticketsolve.com/contact)
    - [Privacy & Cookies](https://ticketsolve.com/privacy-cookies)

© 2026 Ticketsolve. All rights reserved.

[![Linkedin](https://blog.ticketsolve.com/hubfs/Ticketsolve_February2026/images/LinkedinLogo.svg "Linkedin")](https://www.linkedin.com/company/ticketsolve/)

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://blog.ticketsolve.com/the-sound-of-success-how-to-elevate-your-business-with-the-a-podcast#article",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Graeme Brown",
    "url" : "https://blog.ticketsolve.com/author/graeme-brown"
  },
  "dateModified" : "2023-01-25T14:26:53Z",
  "datePublished" : "2023-01-20T10:58:14Z",
  "description" : "Discover the benefits of starting a podcast for your business. Reach a wider audience, build deeper connections and establish yourself as a thought leader",
  "headline" : "<span id=\"hs_cos_wrapper_name\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text\" style=\"\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"text\" >The Sound of Success: How to Elevate Your Organisation with a Podcast</span>",
  "image" : "https://2778203.fs1.hubspotusercontent-na1.net/hubfs/2778203/The%20Sound%20of%20Success%20How%20to%20Elevate%20Your%20Business%20with%20the%20a%20Podcast%20%282%29.png",
  "inLanguage" : "en-GB",
  "isPartOf" : {
    "@type" : "Blog",
    "name" : "Ticketsolve Blog",
    "url" : "https://blog.ticketsolve.com"
  },
  "keywords" : "Marketing",
  "mainEntityOfPage" : "https://blog.ticketsolve.com/the-sound-of-success-how-to-elevate-your-business-with-the-a-podcast",
  "publisher" : {
    "@id" : "https://www.ticketsolve.com/#organization",
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://cdn.prod.website-files.com/68ee4d28e9a41af32e246956/68f736000138811d1177551d_888d610311d422711949baed029e6386_Frame%202147236644.svg"
    },
    "name" : "Ticketsolve",
    "url" : "https://www.ticketsolve.com/"
  }
}
```