London Museum, a beloved institution chronicling the vibrant history of the city, is embarking on an exciting journey: relocating to the historic Smithfield Market, adopting a digital-first strategy, and implementing a brand-new, AI-powered website. The museum are taking Ticketsolve along this journey, as we partner with them to create seamless, intuitive experiences that resonate with modern audiences. Our latest case-study showcases our partnership so far, and explores what's to come. By way of a sneak peek, discover our key takeaways...
The Goals: Reaching New Audiences and Expanding Engagement
In recent research, London Museum found they had more work to do to ensure future online audiences are more diverse. The museum set an ambitious goal to attract younger, more ethnically diverse visitors and improve accessibility for audiences across the globe. But attracting this new audience means making digital interactions smooth and engaging—a challenge many heritage institutions face.
Ticketsolve stepped in, integrating seamlessly with the museum’s new website and offering smart, intuitive tools that support a fast, enjoyable journey from browsing to booking. The new system reduces friction in the user experience and enables engaging, content-rich journeys designed to capture attention and keep visitors exploring.
The Ticketsolve Touch: A Smarter, Supportive Experience
Ticketsolve’s approach goes beyond standard solutions. From personalised onboarding with expert guidance to tools that support visitor engagement and staff productivity, the partnership was carefully crafted to meet the museum’s unique needs. This adaptability means the museum’s teams, both seasoned and new, can easily manage ticketing, memberships, and donations with minimal training—a crucial feature as the team expands to meet growing demand.
Data-Driven Insights for Personalisation
Understanding audience behaviours is essential for refining strategies and driving conversions. Ticketsolve’s data tools provide real-time tracking that empowers London Museum to optimise marketing and tailor user experiences. This data helps the museum cultivate stronger, more personalised connections with each visitor, turning casual interest into lasting engagement.
Future-Proofing for Success
The future is bright for London Museum, and Ticketsolve will be there every step of the way. As they aim to achieve a majority of ticket sales online, boost donations, and enhance membership engagement, Ticketsolve’s tools will help make each goal a reality. The journey toward a more connected, inclusive museum experience has only just begun, and we’re thrilled to be part of it.
Explore how Ticketsolve and London Museum are shaping the future of heritage experiences.
Images © Secchi Smith | London Museum | Asif Khan Studio courtesy of London Museum
