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#ACMC22: Arts & Cultural Management Conference

Lucy Costelloe
31 January 2022
#ACMC22: Arts & Cultural Management Conference

ACMC22 provides a space for innovators and future thinkers to come together and make changes in the Arts and Culture Sector. This Thursday, 3rd February we'll be sharing insights into our project focussing on the theme 'Ways to be adapted and integrated in the field: Sustainability, Entrepreneurship. Here's a quick update on our new project for Ticketsolve focussing on sustainability and innovation for the sector. 

The ACMC offers a space for more voices and new ways and this year we are delighted to be presenting as part of the conference. As part of our project which is funded by the Irish Research Council, we are presenting on the theme- Ways to be adapted and integrated in the field: Sustainability, Entrepreneurship. 

With the conference theme, A Space for More Voices and New Ways, the 5th ACMC welcomes anyone interested in making an active contribution to this important conversation. The team at ACMC take pride in being recognized as a go-to place when it comes to new, fresh and innovative approaches and perspectives in the field of Arts & Culture Management.  The objective of the 2022 conference is to tackle the theme and subthemes: how to find new ways to move forward in the arts and cultural sector.



Sustainable Innovation through Data: New models of strategy for non-profit arts organisations in times of crisis

Box office data gathered from over 300 arts organisations shows ticket sales are on an upward trajectory across the UK and Ireland according to ticketing partner Ticketsolve (October 2021), at nearly 75% of where they were in September 2019. While it’s good news in terms of generated revenue for non-profit arts organisations, arts professionals are still tackling through challenges brought by the pandemic with pressure to make tough decisions and the need for critical reflection in their reawakening.

The introduction of online programming strategies opened different avenues for arts organisations to respond to the crisis. Responding ‘defensively’ or ‘expansively’ in their response, community artist and writer François Matarrasso noted in early 2020 that the future outlook for arts professionals working in organisations was that they would not go back to their earlier ways of working. However, a recent study conducted by the University of Kent and Loughborough University calls digital programming a ‘reversed tend’. 56% of funded theatres in the UK had at least one online performance during the pandemic and have no digital offering scheduled for this Autumn (Legiuna and Misek, 2021). The initial findings of this research highlight that arts organisations show little motivation towards entrepreneurship and innovation without guaranteeing financial gain and witnessing similar practices succeed by their peers first.

With more digital tools available than before, the sector has access to greater amounts of data. This presentation poses questions on how non-profit arts organisations can better utilise data to inform business model innovation and support their response to societal challenges. How can these organisations use data as a navigation tool that best fits with their short, medium, and long-term goals? How have organisations utilised data to build their recovery strategy and restructure their business models to cope with unprecedented challenges, if at all?

We'll be sharing our presentation with members of the Ticketsolve Community in the coming weeks. 

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