Pricing is one of the most critical yet complex decisions arts and cultural professionals face. Get it right, and you can foster lasting relationships with your audience, boost revenue, and achieve financial stability. Get it wrong, and you risk lacklustre engagement, frustrated patrons, and dips in revenue. Thankfully, we’ve got a new resource that can help you navigate the peaks and troughs of pricing 👇
You may be asking yourself questions such as:
- How do I set prices that attract audiences without undervaluing our offerings?
- Can I increase prices without driving people away?
- How can I use pricing to build loyalty and strengthen patron relationships?
- Should I offer discounts, and if so, how can I do it strategically?
If you've grappled with these questions, you're not alone. Pricing decisions are often made based on assumptions, incomplete data, and emotions, leading many organisations to leave metaphorical money on the table.
That's why we've created a comprehensive whitepaper, "Price is NOT the Problem: Rethinking Pricing Strategies in Arts and Culture". This resource provides invaluable insights and practical advice on using pricing as a strategic tool to build stronger customer relationships while boosting revenue.
Here's a sneak peek at what you'll find inside:
Why pricing matters: Discover how optimised pricing can support your mission and ensure financial stability.
Reframing perspectives: Explore four key factors that can help you challenge assumptions and take an audience-centric view on pricing.
Practical steps: Follow a nine-step roadmap to audit your data, identify opportunities, survey target customers, make incremental adjustments, communicate value, and more.
Real-world examples: See pricing strategies in action and learn from real-venue scenarios.
Whether you're new to strategic pricing or looking to refine your approach, this whitepaper offers a wealth of actionable advice backed by data and industry expertise.
Check out our resource and arm yourself with the knowledge and tools to make strategic pricing decisions that benefit your audience, strengthen your organisation, and fuel your artistic mission:
