When we started 11 years ago the majority of our customers has to post tickets to patrons or tickets were collected from box offices. Obviously, this meant a lot of overhead for arts organisations and festivals (not to mention queues).
The advent of print-at-home meant that not only were arts and culture organisations able to reduce costs, but customers felt more in control. It really was quite an exciting development at the time. Personally, I felt quite liberated arriving at a venue or even an airport with my print-at-home.
The drive towards print-at-home came from a number of factors:
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Rise of the internet
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Ubiquity of email
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Cheap and easy access to printers
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Cost: no extra cost to the patron for physical tickets
As print-at-home became more accepted and normalised, it is now a firm staple of the arts industry. And that A4 printout? That is a great opportunity to get creative!
It's become something of a badge of honour to see who can design the best print-at-home here in Ticketsolve with some pretty nifty designs from our clients assisted by the support team. Check out some of the designs below from Mansfield Palace, Triskel Christchurch and Bradford Literature Festival.
Mansfield Palace Theatre
Mansfield Palace print-at-home delivers high on design, with a simple execution that complements their branding.
The pertinent information is clearly displayed, easily read with the barcode sensibly placed on the top right for ease of access control.
The terms and conditions again are easily visible. Overall it’s a very nice clean design.
Triskel Christchurch
Triskel have taken this clean design idea a step further with the placement of their accommodation partners and sponsors logos on the bottom of the print-at-home, ensuring a good use of space.
Bradford Literature Festival
Bradford Literature Festival have gone a slightly different route, really highlighting their brand on the print-at-home for maximum impact.
Key Takeaways For Designing Your Print At Home Tickets
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Ensure that critical information is key clearly legible (time, name of event, barcode, etc.). Remember, this is the primary function of the print-at-home ticket.
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Do not overcrowd the ticket with ads - keep it simple and clean.
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Your print-at-home ticket should complement your brand, engaging a designer can we worth the money - your tickets will be printed quite a lot.
Remember what we said at the start of our post? Technology is changing fast, so print-at-home is already giving way to mobile ticketing, scanning and fulfilment!
Not to worry though - we have you covered there too! Look out for a specific blog post on this soon!
Enjoy getting creative with your print-at-home designs, and do get in touch, we’d love to help you design your tickets!
