How to Exceed Expectations By Adopting Commercial Success

Hosted by Lucy Costelloe, this episode of the Arts & Everything in Between welcomes George McLean, Senior Account Manager at Complete Works.

Introducing Our Special Guest, George McLean

George McLean is Senior Account Manager at Complete Works. Founded in 2012 as part of Boo Productions Ltd, their initial work began with the London Olympic Venues. He was a professional Actor for 10 years, performing over 2000 times in 32 countries around the world mostly in Shakespeare. Between acting gigs, George managed large events and VIP events for celebs and even the odd royal.  In 2015. George joined Boo Consultancy a company specialising in Visitor Attractions. In 2020 they rebranded as Complete Works a staffing, training and consultancy company for visitor attractions and visitor experience. 

Geroge is the lead on projects such as the National Gallery where pre-pandemic they increased visitor donations by over 300% and improved visitor satisfaction scores, Kew Gardens where they frequently deliver ROI between 400 and 900% and The Royal Botanic Gardens in Edinburgh where his team increased visitor donations by over 10 x with 50% less visitors in July 2021. 


Episode 7

Our latest episode seeks inspiration from an interesting collaboration between cultural organisations and attracting and borrowing some key tactics from the commercial sector. In this episode, George explains how by simply improving the day of everyone you meet how you can gain better commercial results for your visitor attraction and theatre. He takes us through practical examples, the most important dos and don'ts of engaging onsite with your visitors, and how you can boost additional revenue from the atmosphere your team creates. It's an episode not to miss! 


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