Automate Better Customer Experiences with Ticketsolve

Our latest automations are almost here! We’re releasing four new options, each tailor-made to help you deliver thoughtful, well-timed communication at every stage of the customer journey.

From keeping your team informed behind the scenes to helping audiences feel recognised and appreciated, they’ll support your organisation in building stronger relationships that extend well beyond the moment of booking.

Whether it’s setting up operational alerts for your team or sending targeted messages to customers, these automations help create smoother experiences while reducing manual tasks.

Let’s take a look at each of them, and what they can do in practice.

New Order Customer Tag Email Automation

Get notified when specific customers place an order

The New Order Customer Tag Email Automation sends an email alert to a system user when a customer with a specific tag on their account places an order.

This helps your team respond quickly when certain customers book tickets, whether that means offering a helping hand or a warm welcome, or noting any special requirements.

Because the automation is triggered by customer tags, it’s flexible and can be used across a wide range of scenarios. Discover the setup guide. 

Use Cases

  Supporting customers with access requirements

If a customer has an access-related tag on their account, your front-of-house team gets an alert when they book tickets. This way, staff can be ready to provide any needed help, like reserved seating or mobility support.

Welcoming VIP guests

When a VIP customer books tickets, management or front-of-house teams get a notification so they can greet them personally or arrange extra hospitality.

Managing known customer issues

If a customer has caused issues before or was refused entry, this automation quietly alerts relevant team members when they order again, so the team can prepare accordingly.

New Order Product Email Automation

Send targeted emails based on product purchases

The New Order Product Email Automation sends a targeted email to customers when their completed order includes a specific product.

This lets you send product-specific communications so customers get relevant info, instructions, or follow-up messages related to their purchase.

Rather than sending generic messages, you can deliver exactly what customers need, automatically. Discover the setup guide. 

Use Cases

Donation thank-you messages

When a customer donates, the automation sends a personalised thank-you email that shows your appreciation and strengthens their connection to your organisation.

Membership welcome journeys

When someone buys a benefit product, the automation sends a welcome email with onboarding details, membership perks, and tips to help them get the most out of it.

Product-specific instructions

Some purchases require additional information. For example:

• Streaming access links for digital events
• Collection details for merchandise or drinks
• Care instructions for specialist items such as artwork or instruments

This automation makes sure customers get the right instructions right after they buy. 

​Event Alert by Tag

Send customised pre-event reminders for specific events

The Event Alert by Tag Automation lets you send pre-event reminder emails to customers holding tickets for events with specific tags.

Rather than sending the same reminder for every event in your account, this automation allows you to create targeted pre-event communications for specific shows or event types. Read the setup guide. 

Use Cases

Custom pre-event messaging

Send tailored reminders with details relevant to each event, like special instructions, venue info, or programme notes.

Different reminder schedules

Some events might have different lead times. For example, festivals or outdoor events may require earlier reminders with additional preparation information.

Additional/last minute event reminders

Send an extra reminder for certain events alongside your standard account-wide pre-event alert - especially useful just before the event to cut no-shows and help customers come ready. 

Event Hub promotions

Encourage customers to make Event Hub pre-orders by sending reminders at key times, e.g. 7 days before the event to promote pre-show dining or 24 hours before the event to promote drinks or merchandise pre-orders 

Membership Expiry Reminders

Encourage renewals with automated reminder campaigns

The Membership Expiry Reminders Automation helps organisations increase renewals by sending automated reminder emails before and after memberships expire.

The automation runs daily and identifies memberships reaching key milestones, triggering the appropriate email in a four-step reminder sequence designed to encourage renewal. Discover the setup guide. 

How it works

The reminder sequence typically includes:

• 30 days before expiry – a polite reminder that renewal is approaching
• 14 days before expiry – a follow-up with increased urgency
• 3 days before expiry – a final reminder before benefits expire
• 1 day after expiry – a win-back email encouraging renewal

Each message arrives at the right time to keep memberships top of mind and give customers enough time to renew.

Use Cases

Standard membership renewal campaigns
Automatically remind members when their memberships are approaching expiry, helping to maintain renewal rates without manual tracking.

Reducing manual admin
Remove the need for staff to monitor expiry dates and send reminder emails individually, freeing up time for more strategic membership engagement.

Encouraging early renewals
Give members advance notice before their benefits expire, helping to avoid lapses and keep them connected to your organisation.

Re-engaging lapsed members
Send a follow-up reminder shortly after expiry to encourage members to renew while the relationship is still fresh.

Automations handle the work

Together, these automations help organisations simplify communication, enhance customer experience, and cut down on manual work for busy teams.

Whether it’s alerting staff when important customers book, sending tailored product info, encouraging renewals, or delivering targeted event reminders, they’ve been created to make sure the right messages reach the right people at the right time.

And since they’re built right into Ticketsolve, you don’t need extra tools or complex workflows: everything works smoothly within your ticketing and CRM platform.