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Join us for a very special session on the Ticketsolve Academy on Friday, 2nd June. Joined by Chris Unitt of One Further, we'll look at everything you need to consider around Google Analytics 4. This blog will take you through everything you need to know about Google Analytics 4. What it is, why you should use it and how to set it up on your Ticketsolve account.
Getting Started
Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It is an essential tool for website owners, marketers, and businesses to understand the behaviour of their audience and measure the effectiveness of their marketing efforts.
Why should you use it?
Customers should use Google Analytics to gain valuable insights into their website performance and customer behaviour.
The tool provides a wealth of data, including the number of visitors, where they came from, what pages they visited, and how long they stayed on the site. This information can be used to optimise your website and improve the user experience.
There are many benefits to using Google Analytics, including:
- Understanding your audience: With Google Analytics, you can see the demographics of your visitors, including their location, age, and gender.
- Measuring marketing efforts: Google Analytics helps you measure the success of your marketing campaigns and track the source of your website traffic.
- Improving website performance: The tool provides data on which pages are performing well and which are not, allowing you to make data-driven decisions to improve website performance.
- Maximising conversions: With Google Analytics, you can track conversion rates and identify areas for improvement to increase sales or lead generation.
The best bit!
Ticketsolve has done all the heavy lifting for you. We do all of our Google Analytics tracking from Google Tag Manager.
Ticketsolve Academy Session with Chris Unitt
Join us for a very special session on the Ticketsolve Academy on Friday, 2nd June. Joined by Chris Unitt of One Further, we'll look at everything you need to consider around Google Analytics 4. This blog will take you through everything you need to know about Google Analytics 4. What it is, why you should use it and how to set it up on your Ticketsolve account.
