Brands are more powerful when built with – and not just for – your audience.
Whether it’s through the words you use, the images you share, or how your booking journey feels, branding shapes experience. And when your brand reflects the diversity and values of your audience, it builds something deeper: a sense of belonging.
In a world where audiences are bombarded by loud, divisive messaging, brands that prioritise authenticity and connection cut through the noise👇
Every element of your brand, from the words you choose to the experiences you create, communicates what you stand for. When your brand reflects real values and lived experiences, it creates something more meaningful: a true sense of connection and belonging.
In our guide, we explore members of our community are building brands that are inclusive, authentic, and deeply resonant 👇
When rebranding, London Museum looked to its city for answers – literally. Through conversations with 500 Londoners, they discovered the old brand didn’t quite reflect the real London.
Their new identity? Unexpected, witty, and wonderfully grounded.
In the guide: Discover how this branding choice captures the city’s personality, and why the museum’s approach was about listening before designing.
Not every first-time theatre-goer feels at home in a formal venue. That’s why Liverpool’s Royal Court puts tone of voice front and centre, crafting messages that are friendly, familiar, and jargon-free.
In the guide: See how consistent, inclusive language can drive long-term audience loyalty.
For arts centres in Wales, bilingual branding is about more than translation. It’s a reflection of identity.
Organisations like Aberystwyth Arts Centre and Venue Cymru use Welsh and English equally across signage, campaigns, and digital experiences.
In the guide: Learn how language choices build inclusion, and how tech tools can support this.
Whether you're just starting a rebrand or looking to evolve your identity, the key is to begin with people. Our latest resource showcases how the arts sector is embracing audience-focused branding, and how you can too.