Arts and cultural organisations know how vital donations and Gift Aid are to sustaining their work. But too often, donation asks are skipped, and Gift Aid capture is inconsistent,meaning venues miss out on valuable income.
That’s why we’ve redesigned the donation and Gift Aid flow in Ticketsolve, creating a smarter, more impactful way to engage supporters at checkout. And the results? They speak for themselves.
We’ve put together a new resource that walks you through the challenge, the solution, and the incredible results organisations are already seeing.
Our new smarter prompt introduces an opt-out step: encouraging customers to pause and make a conscious choice and creates a moment for reflection: increasing engagement without slowing the process.
Organisations trialling the new prompt have seen extraordinary results:
And that’s just the start. In our alpha testing, venues like Carnegie Theatre and Arts Centre saw a +906% increase in donation value, while Acorn Theatre achieved a +108% increase.
As Colin Newton, Operations Manager at Landmark Arts Centre, put it:
“We saw an immediate uplift in donations after the new prompt went live. The best part was how seamless it was: no extra setup needed.”
Gift Aid is an essential income booster, and our enhanced flow moves Gift Aid preferences to the customer account level, reducing friction and maximising capture.
Customers can now choose from:
By removing repetitive opt-ins, we’ve simplified compliance and increased long-term value for organisations.
Even a small uplift in donations and Gift Aid adds up to thousands of pounds over a year. With no extra admin, this smarter prompt gives venues:
Want to see the full results and learn how this smarter prompt could work for your organisation?