Because you can take advantage of economies of scale, there is no expensive outlay for hardware when using a cloud-based box office.
Because you are not having to buy any extra hardware, you are also not responsive for having to maintain this hardware. You can focus on your business alone.
Because you have great economies of scale with cloud-base box offices and ticketing software, you also get better functionality. For example, Ticketsolve has over 150 customers across the UK and Ireland. We develop functionality across a wide spectrum - allowing any of our customers to take advantage of as they develop and grow their business.
We'll use Ticketsolve as an example here. We deliver upgrades constantly and consistently to all customers. How can we do this? Having our system be cloud-based means we can provide upgrades and improvements to our ticketing solution anytime.
Cloud-based ticketing and box office software means that your system and data is accessible anytime 24 hours a day 7 days a week. You can get to your information from any internet capable device.
While there has been some discussion about the merits of security over the cloud, it will always be better than what can be achieved in house.
Again going back to economies of scale, cloud based ticketing software affords you less downtime - if any. This is extremely important when it comes to ticketing and box office sales.
What do you think? Hardware or Cloud?