Below is a quick taster, over the coming weeks we'll provide you with more on how each of these new features will work.
MailChimp allows Ticketsolve customers to execute targeted email campaigns from one place, which means one source of truth for your database of patrons. Since the whole system is integrated, you get truly useful data on the customer journey from first communication to after sales. From html designed emails, to open and click through rates, the Mailchimp integration with Ticketsolve can give you deep understanding and ROI on any campaign you wish.
But Mailchimp does a whole lot more. We have been looking at how we can draw more from Mailchimp and make it even easier for our customers to benefit from its powerful email marketing functionality.
With that in mind, below is a brief idea of what our more comprehensive integration offers.
Drag and Drop Email Design
Speed up your whole design process with simple drag and drop functionality. Quick and easy, but very professional.
Powerful Target Automation
Target customers based on behaviour, preferences and previous sales and trigger series of emails. For example, when a customer buys a ticket for the first time you can send them an automatic free gift (discount or concession etc.).
Monitor and Analyse
Monitor sales and website activity with revenue reports, and inform your email content with purchase data using Google Analytics.
Comparative Reports
You can easily select box office campaigns and filter them based on several criteria, including title, day sent, number of emails sent, and dynamic timelines like rolling weeks, months, and years. You can manually include or exclude any one-off campaigns for analysis and develop baseline metrics for subscriber segmentation comparison (e.g all customers who bought comedy tickets in the last 12 month), and determine the most successful campaign and what their drivers.
Scheduling, Sharing, and Snapshots
After you set your subscriber segments, you can track progress over time by scheduling reports on a daily or weekly basis. Every time the report is run, a snapshot is created, allowing for detailed analysis of performance over time to track subscriber engagement. The final step is to share results with the rest of your team and keep on iterating and improving.
Whether you need to send daily performance updates to your box office and marketing staff, weekly updates to your manager, this feature lets you quickly automate the updating and sending of your reports.
In the coming weeks we’ll present some how-tos detailing each of these new feature integrations.