Beyond the Logo: 3 Ways to Strengthen Your Brand with Ticketsolve

When it comes to audience experience, your brand is more than just a logo. It’s present in every interaction someone has with you, from the moment they browse your website to the confirmation email they receive, and even the ticket they present at the door.

Having supported countless organisations in their journey with Ticketsolve, we know how important it is to get those moments right from day one. With the right tools in place, every touchpoint can reflect who you are, what you stand for, and the kind of experience your audience can expect. Here's how:

Designing a Customer Journey That Actually Reflects Your Brand

We call our branding settings "look and feel" for a reason,  because your brand is about more than visuals. It’s also about consumer confidence and the emotional connection your audience forms with your organisation. From customising colours and fonts to refining the layout and user experience, you can style your customer journey to align perfectly with your brand goals.

And because we know how important language is to the arts, your event descriptions are fully customisable, including the ability to use your preferred terms to categorise and  tag. For bilingual venues, we also offer the ability to toggle between Welsh and English whenever needed. 

Touchpoints You Can Truly Make Your Own

As a key touchpoint in your customers’ journey from purchase to attendance, emails are a great way to build brand trust and recognition.

That’s why Ticketsolve emails are built better and fully customisable - our email templates are super responsive, ensuring that your emails look perfect no matter what email client or device is used to open them.

This means you can easily customise everything from background colours to CTA buttons, ensuring your emails are both visually striking and perfectly aligned with your branding. 

Brand-Forward Tickets with More Than a Barcode

Whether digital or printed, tickets are often the first (and sometimes only) physical part of your brand a customer handles.  

Ticketsolve offers an in-platform ticket designer for both e-tickets and printable paper tickets, allowing you to  add your logo, event visuals, branding colours, and custom messaging to make sure your ticket isn’t just functional, but part of the experience.

Go Further with our Latest Resource 

When your tech supports your brand through every stage of the audience journey, great things happen - and Ticketsolve gives you the control and confidence to do just that.

A consistent, audience-first brand doesn’t just look good, it builds loyalty, recognition, and a better overall experience. If you're looking for inspiration or a strategy refresh, our guide to Building Audience-Focused Brands explores case studies from the Ticketsolve Community.