This year as part of the Belfast Book Festival (BBF), Crescent Arts Centre launched their Pay What You Can #PWYC donations campaign. The pricing model saw them achieve several of their targets including; engaging as a creative hub with community members, increasing their reach and widening their audiences, and implementing something new and creative in a post-Covid world. Read more about their experiences in a case study conducted with Thrive.
Thrive supports arts, culture, and heritage organisations to understand and grow their audiences. Their case study looks at measuring the impact and success of the #PWYC campaign implemented by Crescent Arts Centre this year as part of the BBF.
Crescent Arts Centre provides opportunities for people to meet, be inspired, experience and participate in a wide range of art forms. A vibrant community arts centre and cultural hub, their team prides themselves on the level of community engagement through their impressive and extensive arts programming schedule including BBF.
Since its inception in 2010, the Belfast Book Festival (BBF) has been a mainstay of Belfast's summer arts schedule. In 2020, BBF had to close its doors like every other business. Due to the pandemic, the festival was online-only and drastically scaled back in 2021. They decided that the reintroduction of the live festival could portend something different this year.
After the restriction, The Crescent decided to try out a Pay What You Want (PWYW) system for the festival's non-workshop activities in order to refocus its goals. A sliding scale of tickets priced at £0, £2, £5, £7, £10, £15, and £25 was available, with an additional voluntary donation option.
For more information about the results of #PWYC for their team, read more in the case study.
If you are interested in getting started with your own similar donations campaign, you can find our latest resources in Zendesk below: